Course Description

BUSINESS C725
Managing Communications in Health Care

This course explores concepts, research and theories regarding communications strategies for health care organizations including: internal and external communications; brand/image management; the role of media in shaping public opinion; and, communications within health care teams and between patients and providers. The use of technology and social media as well as issues of transparency and confidentiality will be explored. Students will gain an understanding of the importance of, and best practices associated with, effective communication when dealing with day-to-day issues or crisis management. This multi-disciplinary course is designed for students interested in strategic management, marketing, crisis management, health services delivery, and global health.

  • Prerequisite: Registration in the Master of Health Management, or Global Health Program, or eHealth Program, or Health Services Management specialization of the MBA, or permission of the instructor.

Course Offerings

Winter 2018

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C01

Fall 2017

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C01

Winter 2017

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C01

Fall 2016

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C01

Winter 2016

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C01

Fall 2015

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C01

Winter 2015

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C01

Winter 2014

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Winter 2013

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