Course Description

BUSINESS F758
Financial Products and Services: Innovation and Market Trends

Financial products and services have grown considerably in complexity over the last decade and now comprise nearly half of the North American non-farm business profits.  Design and development of these products requires specialized skills and deep knowledge of the user needs that the products fulfill.  This course examines a range of financial products and services in the context of innovation, product development, and market strategy without requiring any technical or quantitative background.  We discuss a mix of retail, corporate, and enterprise products and also explore their design and development through the lens of entrepreneurship and strategy.

For more information, please contact Adeel Mahmood at amahmoo@mcmaster.ca.

  • Prerequisite: Registration in the MBA program

Course Offerings

Winter 2014

Code Section Outline
C01
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