Course Description

BUSINESS M600
Marketing Concepts and Applications

This course will focus on developing an understanding of core marketing principles primarily using case discussions, but also through lectures, assignments, group work and reading materials. The students will learn to look at the business from a customer perspective, learn key marketing concepts and hone their marketing analyses and decision making skills. The goal of this course is to help students draw upon a thorough understanding of marketing in making better business decisions ranging from high level strategic choices to tactical decisions on pricing, distribution, product policy and promotion.

Course Offerings

Summer 2017

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C01

Summer 2016

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C01
C02
C03

Winter 2016

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C01 Outline
C02 Outline

Summer 2015

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C02
C03
C01

Winter 2015

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C01 Outline
C02

Summer 2014

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C01 Outline
C02 Outline
C01 Outline

Winter 2014

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Summer 2013

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C01 Outline
C02 Outline
C01 Outline

Winter 2013

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C01
C02
C01

Summer 2012

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C01 Outline
C02 Outline
C01 Outline
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