Building on concepts learned in Core I, this course will help students develop a deeper understanding of marketing and its applications primarily through practical problem solving exercises. The students will learn how to use marketing principles to make better decisions, from high level strategic decisions to more granular, tactical ones centered on the effective deployment of the marketing mix elements. The course will be taught through a combination of cases, lectures, and projects.
Prerequisite: Registration or completion of I601, I602, I603, I604, and I605
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