Course Description

BUSINESS M721
Business Marketing

This course is designed to give the student an overall view of the marketing of industrial goods. It deals with the marketing characteristics of industrial goods, product planning and development, industrial marketing research, marketing channels, strategy, policies and pricing of industrial goods, organization and management of the industrial sales force, industrial advertising and sales promotion, managerial control, selling to the government, and government regulation of industrial marketing.

  • Prerequisite: M600

Course Offerings

Fall 2017

Code Section Outline
C01 Outline

Fall 2016

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C01

Summer 2016

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C01

Summer 2015

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C01

Fall 2013

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C01 Outline

Summer 2013

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C01 Outline
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