Course Description

BUSINESS M724
Innovation and New Products

This course puts emphasis on understanding innovation as a management and creative process and investigates theories and frameworks of innovation in the firm. The course also investigates the firm innovation and development and marketing of new products and services. The course covers topics relating to innovation theories, firm innovativeness, internal processes and external linkages in innovation process, product innovation strategy, new product development process, idea generation, screening and evaluation, product design, product portfolio management and launch strategy.

  • Prerequisite: M600
  • Antirequisite: M733 and P724

Course Offerings

Winter 2018

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C01

Fall 2017

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Winter 2017

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Fall 2016

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Winter 2016

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Fall 2015

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C01

Winter 2015

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Fall 2014

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Winter 2014

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Fall 2013

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Winter 2013

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X

Fall 2012

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