Course Description

BUSINESS M733
Marketing Analytics

Great marketing decisions are typically based on the sophisticated analysis of timely in-depth consumer, competitor and environmental information. Students in Marketing Analytics will get hands-on experience with the tools used by the most advanced marketing consultants and large successful marketers. We’ll study data mining, marketing segmentation, visualization of findings, predictive analytics, key marketing models, big data and more through discussions, cases and projects – and the software that makes it possible.

  • Prerequisite: Q600 & M600

Course Offerings

Winter 2018

Code Section Outline
C01

Winter 2017

Code Section Outline
C01 Outline

Fall 2015

Code Section Outline
C01 Outline

Fall 2014

Code Section Outline
C01

Winter 2014

Code Section Outline
C01
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