Great marketing decisions are typically based on the sophisticated analysis of timely in-depth consumer, competitor and environmental information. Students in Marketing Analytics will get hands-on experience with the tools used by the most advanced marketing consultants and large successful marketers. We’ll study data mining, marketing segmentation, visualization of findings, predictive analytics, key marketing models, big data and more through discussions, cases and projects – and the software that makes it possible.
If you need an outline from an
earlier
semester, please use this form to contact us. Outlines for current and
future
courses will be posted here on the website as they become available.
