Course Description

M600 - Marketing Concepts and Applications

**This course has been discontinued and is no longer offered.

This course will focus on developing an understanding of core marketing principles primarily using case discussions, but also through lectures, assignments, group work and reading materials. The students will learn to look at the business from a customer perspective, learn key marketing concepts and hone their marketing analyses and decision making skills. The goal of this course is to help students draw upon a thorough understanding of marketing in making better business decisions ranging from high level strategic choices to tactical decisions on pricing, distribution, product policy and promotion.

Antirequisite: M650

Course Offerings

No course offerings found.

Course Offerings Archive Submission Form

If you need an outline from an earlier semester, please use this form to contact us. Outlines for current and future courses will be posted here on the website as they become available.

Course Code*
Year*
You can request outlines from earlier semesters. Outlines for current (and future) courses will be posted here as they become available.
Semester*
Instructor
Email Address*
Message
Consent
I agree to receive communications from the DeGroote School of Business regarding its products, services, and events. I understand that I may opt-out of receiving these communications at any time by contacting the DeGroote School of Business or by using the unsubscribe link in any email communication. By submitting my information, I agree to the DeGroote School of Business' Privacy Policy.
Phone
This field is for validation purposes and should be left unchanged.