Course Description
M722 - Health Care Marketing
This course builds on students’ previous course and work experiences and seeks to deepen their understanding of various business and social science theories, principles and models and how they do, or do not, apply within the health sector. Through case studies, readings, lectures, discussions, guest speakers and web-based sources, students become aware of the complexity of decision making in health care, and the development of the value proposition. We explore the development and delivery of services, tangible goods and ideas (social marketing) in the health sector by for-profit and non-profit organizations in developed and developing countries. To put knowledge to practice, student teams undertake consulting projects in local health care organizations.
- Prerequisite: M600 OR M650
- Antirequisite: C741
Course Offerings
Winter 2020
Code | Section | Day | Start | End | Room | Instructor | Outline |
---|---|---|---|---|---|---|---|
M722 | C01 | THU | 11:30 | 14:20 | RJC 263 | M. Hupfer | Outline |
Winter 2019
Code | Section | Day | Start | End | Room | Instructor | Outline |
---|---|---|---|---|---|---|---|
M722 | C01 | THU | 11:30 | 14:20 | RJC 236 | M. Hupfer |
Course Offerings Archive Submission Form
If you need an outline from an earlier semester, please use this form to contact us. Outlines for current and future courses will be posted here on the website as they become available.