Course Description
BUSINESS M724
Innovation and New Products
This course puts emphasis on understanding innovation as a management and creative process and investigates theories and frameworks of innovation in the firm. The course also investigates the firm innovation and development and marketing of new products and services. The course covers topics relating to innovation theories, firm innovativeness, internal processes and external linkages in innovation process, product innovation strategy, new product development process, idea generation, screening and evaluation, product design, product portfolio management and launch strategy.
- Prerequisite: M600 OR M650
- Antirequisite: P724
Course Offerings
Click on the course code for further details.
Winter 2021
Code |
Section |
Day |
Start |
End |
Room |
Instructor |
Outline |
|
C01 |
WED |
8:30 |
11:20 |
|
A. Pujari |
Outline |
Course Details
Code | M724 |
Section | C01 |
Day | WED |
Start | 8:30 |
End | 11:20 |
Room | |
Instructor | A. Pujari |
Outline
|
Summer 2020
Code |
Section |
Day |
Start |
End |
Room |
Instructor |
Outline |
|
C01 |
TUE |
14:30 |
17:20 |
|
A. Pujari |
Outline |
Course Details
Code | M724 |
Section | C01 |
Day | TUE |
Start | 14:30 |
End | 17:20 |
Room | |
Instructor | A. Pujari |
Outline
|
Fall 2019
Code |
Section |
Day |
Start |
End |
Room |
Instructor |
Outline |
|
C01 |
WED |
19:00 |
22:00 |
RJC 236 |
V. Balkissoon |
Outline |
Course Details
Code | M724E |
Section | C01 |
Day | WED |
Start | 19:00 |
End | 22:00 |
Room | RJC 236 |
Instructor | V. Balkissoon |
Outline
|
Winter 2019
Code |
Section |
Day |
Start |
End |
Room |
Instructor |
Outline |
|
C01 |
TUE |
11:30 |
14:20 |
RJC 249 |
A. Pujari |
|
Course Details
Code | M724 |
Section | C01 |
Day | TUE |
Start | 11:30 |
End | 14:20 |
Room | RJC 249 |
Instructor | A. Pujari |
|
Fall 2018
Code |
Section |
Day |
Start |
End |
Room |
Instructor |
Outline |
|
C01 |
MON |
11:30 |
14:20 |
RJC 263 |
A. Pujari |
|
Course Details
Code | M724 |
Section | C01 |
Day | MON |
Start | 11:30 |
End | 14:20 |
Room | RJC 263 |
Instructor | A. Pujari |
|