Course Description

BUSINESS M724
Innovation and New Products

This course puts emphasis on understanding innovation as a management and creative process and investigates theories and frameworks of innovation in the firm. The course also investigates the firm innovation and development and marketing of new products and services. The course covers topics relating to innovation theories, firm innovativeness, internal processes and external linkages in innovation process, product innovation strategy, new product development process, idea generation, screening and evaluation, product design, product portfolio management and launch strategy.

  • Prerequisite: M600 OR M650
  • Antirequisite: P724

Course Offerings

Winter 2021

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Summer 2020

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Fall 2019

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Winter 2019

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C01

Fall 2018

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C01
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