DeGroote School of Business

Course Description

M724 - Innovation and New Products

This course puts emphasis on understanding innovation as a management and creative process and investigates theories and frameworks of innovation in the firm. The course also investigates the firm innovation and development and marketing of new products and services. The course covers topics relating to innovation theories, firm innovativeness, internal processes and external linkages in innovation process, product innovation strategy, new product development process, idea generation, screening and evaluation, product design, product portfolio management and launch strategy.

  • Prerequisite: M600 OR M650
  • Antirequisite: P724

Course Offerings

Winter 2024

Code Section Outline
M724 C01 Outline

Fall 2023

Code Section Outline
M724 E C01 Outline

Winter 2023

Code Section Outline
M724 CO1 Outline

Fall 2022

Code Section Outline
M724 C01 Outline

Winter 2022

Code Section Outline
M724 C01

Fall 2021

Code Section Outline
M724 C01 Outline
M724 C02 Outline

Winter 2021

Code Section Outline
M724 C01 Outline

Summer 2020

Code Section Outline
M724 C01 Outline

Fall 2019

Code Section Outline
M724E C01 Outline

Course Offerings Archive Submission Form

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