Course Description

BUSINESS M731
Marketing Research

Marketing research is critical for understanding markets and customers in order to make better marketing decisions. This course will provide a learning environment for acquiring the key working knowledge of when and how to conduct marketing research and the most effective way to communicate marketing information. Participants will conceive of a research project for a business client, design the study, execute it, and report on the findings in a professional manner that will make you proud of your efforts.

  • Prerequisite: M600 and Q600, OR M650

Course Offerings

Winter 2020

Code Section Outline
C01

Winter 2019

Code Section Outline
C01

Fall 2018

Code Section Outline
C01
DeGroote on Facebook DeGroote on Twitter WMA LinkedIn