Course Description

BUSINESS M736
Services Marketing

Services marketing, despite the increasing importance of the service sector to the North American economy, has not received the in-depth attention that other aspects of marketing have. However, marketing for both profit and non-profit service organizations is rapidly gaining attention as management reacts to a rapidly changing business environment. This course covers topics that are relevant to marketing and management in a service organization.

  • Prerequisite: M600 OR M650

Course Offerings

Winter 2019

Code Section Outline
C01
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