Course Description
BUSINESS M736
Services Marketing
Services marketing, despite the increasing importance of the service sector to the North American economy, has not received the in-depth attention that other aspects of marketing have. However, marketing for both profit and non-profit service organizations is rapidly gaining attention as management reacts to a rapidly changing business environment. This course covers topics that are relevant to marketing and management in a service organization.
- Prerequisite: M600 OR M650
Course Offerings
Winter 2019
Code | Section | Day | Start | End | Room | Instructor | Outline |
---|---|---|---|---|---|---|---|
C01 | WED | Cancelled | Cancelled | RJC | TBA |