Course Description
M736 - Services Marketing
Services marketing, despite the increasing importance of the service sector to the North American economy, has not received the in-depth attention that other aspects of marketing have. However, marketing for both profit and non-profit service organizations is rapidly gaining attention as management reacts to a rapidly changing business environment. This course covers topics that are relevant to marketing and management in a service organization.
- Prerequisite: M600 OR M650
Course Offerings
Winter 2022
| Code | Section | Day | Start | End | Room | Instructor | Outline |
|---|---|---|---|---|---|---|---|
| M736 X | C01 | THU | CANCELLED | CANCELLED | RJC | TBA |
Winter 2019
| Code | Section | Day | Start | End | Room | Instructor | Outline |
|---|---|---|---|---|---|---|---|
| M736 | C01 | WED | Cancelled | Cancelled | RJC | TBA |
Course Offerings Archive Submission Form
If you need an outline from an earlier semester, please use this form to contact us. Outlines for current and future courses will be posted here on the website as they become available.