Course Description

BUSINESS M736
Services Marketing

Services marketing, despite the increasing importance of the service sector to the North American economy, has not received the in-depth attention that other aspects of marketing have. However, marketing for both profit and non-profit service organizations is rapidly gaining attention as management reacts to a rapidly changing business environment. This course covers topics that are relevant to marketing and management in a service organization.

  • Prerequisite: M600

Course Offerings

Winter 2018

Code Section Outline
C01

Winter 2017

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C01

Winter 2016

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C01 Outline

Winter 2015

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C01 Outline

Winter 2014

Code Section Outline
C01

Winter 2013

Code Section Outline
C01 Outline
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