Course Description

BUSINESS C725
Managing Communications in Health Care

This course explores concepts, research and theories regarding communications strategies for health care organizations including: internal and external communications; brand/image management; the role of media in shaping public opinion; and, communications within health care teams and between patients and providers. The use of technology and social media as well as issues of transparency and confidentiality will be explored. Students will gain an understanding of the importance of, and best practices associated with, effective communication when dealing with day-to-day issues or crisis management. This multi-disciplinary course is designed for students interested in strategic management, marketing, crisis management, health services delivery, and global health.

  • Prerequisite: C650, or registration in Global Health or eHealth, or permission of the instructor.

Course Offerings

Summer 2021

Code Section Outline
C01

Winter 2021

Code Section Outline
C01 Outline

Fall 2020

Code Section Outline
C01 Outline

Summer 2020

Code Section Outline
C01 Outline

Winter 2020

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C01 Outline
C02 - Not Available

Fall 2019

Code Section Outline
C01 Outline
X C02

Winter 2019

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C01
C02

Fall 2018

Code Section Outline
C01
C02 Outline
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