Course Description

M610 - Marketing Strategy: Creating Firm and Customer Value

This course equips students with a fundamental understanding of marketing concepts. Through comprehensive instruction, students will learn to leverage marketing principles to enhance decision-making, spanning strategic considerations to nuanced tactical choices, all while focused on the effective utilization of the marketing mix elements (product, price, place, and promotion). Additionally, students will cultivate analytical and critical thinking skills essential for managerial roles.

Course Offerings

Summer 2025

Code	Section	Day	Start	End	Room	Instructor	Outline
M610	C01	THU	9:30	12:20	See Mosaic	See Mosaic	Outline
M610	C02	MON	9:30	12:20	See Mosaic	See Mosaic	Outline

Course Offerings Archive Submission Form

If you need an outline from an earlier semester, please use this form to contact us. Outlines for current and future courses will be posted here on the website as they become available.

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