DeGroote School of Business

Course Description

M721 - Business Marketing

This course is designed to give the student an overall view of the marketing of industrial goods. It deals with the marketing characteristics of industrial goods, product planning and development, industrial marketing research, marketing channels, strategy, policies and pricing of industrial goods, organization and management of the industrial sales force, industrial advertising and sales promotion, managerial control, selling to the government, and government regulation of industrial marketing.

  • Prerequisite: M600 OR M650

Course Offerings

Fall 2023

Code Section Outline
M721 C01

Fall 2022

Code Section Outline
M721 C01

Fall 2021

Code Section Outline
M721 C01 Outline

Summer 2020

Code Section Outline
M721E C01

Course Offerings Archive Submission Form

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