Course Description

BUSINESS M721
Business Marketing

This course is designed to give the student an overall view of the marketing of industrial goods. It deals with the marketing characteristics of industrial goods, product planning and development, industrial marketing research, marketing channels, strategy, policies and pricing of industrial goods, organization and management of the industrial sales force, industrial advertising and sales promotion, managerial control, selling to the government, and government regulation of industrial marketing.

  • Prerequisite: M600 OR M650

Course Offerings

Summer 2020

Code Section Outline
C01

Fall 2018

Code Section Outline
C01
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