Course Description
BUSINESS M727
Marketing Communication
This course is designed to build on previous marketing courses by focusing specifically on aspects of integrated marketing communications (IMC). Advertising and promotion will be emphasized but public relations, personal selling, and direct marketing will also be covered. Both traditional (e.g. print, broadcast) and emerging media (e.g. internet, CD ROM) will be addressed. Students will learn to apply relevant psychological theory in IMC contexts and will acquire practical managerial information concerning the operation of ad agencies, the development of communication objectives and budgets, and the implementation and evaluation of media strategy.
- Prerequisite: M600 OR M650
Course Offerings
Click on the course code for further details.
Winter 2021
Code |
Section |
Day |
Start |
End |
Room |
Instructor |
Outline |
|
C01 |
THU |
19:00 |
22:00 |
|
Letwin, J |
Outline |
Course Details
Code | M727E |
Section | C01 |
Day | THU |
Start | 19:00 |
End | 22:00 |
Room | |
Instructor | Letwin, J |
Outline
|
Winter 2020
Code |
Section |
Day |
Start |
End |
Room |
Instructor |
Outline |
|
C01 |
THU |
19:00 |
22:00 |
RJC 313 |
Letwin, J |
Outline |
Course Details
Code | M727E |
Section | C01 |
Day | THU |
Start | 19:00 |
End | 22:00 |
Room | RJC 313 |
Instructor | Letwin, J |
Outline
|
Winter 2019
Code |
Section |
Day |
Start |
End |
Room |
Instructor |
Outline |
|
C01 |
THU |
19:00 |
22:00 |
RJC 263 |
J. Letwin |
|
Course Details
Code | M727E |
Section | C01 |
Day | THU |
Start | 19:00 |
End | 22:00 |
Room | RJC 263 |
Instructor | J. Letwin |
|