DeGroote School of Business

Course Description

M731 - Marketing Research

Marketing research is critical for understanding markets and customers in order to make better marketing decisions. This course will provide a learning environment for acquiring the key working knowledge of when and how to conduct marketing research and the most effective way to communicate marketing information. Participants will conceive of a research project for a business client, design the study, execute it, and report on the findings in a professional manner that will make you proud of your efforts.

  • Prerequisite: M600 and Q600, OR M650

Course Offerings

Winter 2025

Code Section Outline
M731 C01

Fall 2024

Code Section Outline
M731E C01 Outline

Fall 2023

Code Section Outline
M731 C01 Outline

Winter 2023

Code Section Outline
M731 CO1 Outline

Winter 2022

Code Section Outline
M731 C01 Outline

Summer 2021

Code Section Outline
M731 X C01

Winter 2021

Code Section Outline
M731E C01 Outline

Winter 2020

Code Section Outline
M731E C01

Winter 2019

Code Section Outline
M731E C01

Course Offerings Archive Submission Form

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