Course Description

BUSINESS M733
Marketing Analytics

Great marketing decisions are typically based on the sophisticated analysis of timely in-depth consumer, competitor and environmental information. Students in Marketing Analytics will get hands-on experience with the tools used by the most advanced marketing consultants and large successful marketers. We’ll study data mining, marketing segmentation, visualization of findings, predictive analytics, key marketing models, big data and more through discussions, cases and projects – and the software that makes it possible.

  • Prerequisite: M600 and Q600, OR M650

Course Offerings

Fall 2020

Code Section Outline
C01 Outline

Winter 2020

Code Section Outline
C01 Outline

Winter 2019

Code Section Outline
C01
DeGroote on Facebook DeGroote on Twitter WMA LinkedIn