Course Description
BUSINESS M733
Marketing Analytics
Great marketing decisions are typically based on the sophisticated analysis of timely in-depth consumer, competitor and environmental information. Students in Marketing Analytics will get hands-on experience with the tools used by the most advanced marketing consultants and large successful marketers. We’ll study data mining, marketing segmentation, visualization of findings, predictive analytics, key marketing models, big data and more through discussions, cases and projects – and the software that makes it possible.
- Prerequisite: M600 and Q600, OR M650
Course Offerings
Click on the course code for further details.
Fall 2020
Code |
Section |
Day |
Start |
End |
Room |
Instructor |
Outline |
|
C01 |
THU |
11:30 |
14:20 |
|
K. Deal |
Outline |
Course Details
Code | M733 |
Section | C01 |
Day | THU |
Start | 11:30 |
End | 14:20 |
Room | |
Instructor | K. Deal |
Outline
|
Winter 2020
Code |
Section |
Day |
Start |
End |
Room |
Instructor |
Outline |
|
C01 |
N/A |
BLENDED LEARNING FORMAT |
SEE COURSE OUTLINE |
|
K. Deal |
Outline |
Course Details
Code | M733 |
Section | C01 |
Day | N/A |
Start | BLENDED LEARNING FORMAT |
End | SEE COURSE OUTLINE |
Room | |
Instructor | K. Deal |
Outline
|
Winter 2019
Code |
Section |
Day |
Start |
End |
Room |
Instructor |
Outline |
|
C01 |
TUE |
14:30 |
17:20 |
RJC 427 |
K. Deal |
|
Course Details
Code | M733 |
Section | C01 |
Day | TUE |
Start | 14:30 |
End | 17:20 |
Room | RJC 427 |
Instructor | K. Deal |
|