DeGroote School of Business

Course Description

M752 - Digital Marketing

Digital marketing is a burgeoning area of marketing practice. The course aims to provide students fundamental knowledge and training on digital marketing components including web marketing, email marketing, search engine marketing, social media marketing, mobile marketing etc., and help students develop a comprehensive understanding and strategic thinking in integrating these components into digital marketing solutions for business. The course is composed of lectures, case discussions, self-study and practice assignments, guest speeches and a field group project. Students are expected to gain from an experiential learning approach: proactively studying and researching the relevant knowledge and developing in-depth understanding by completing practice assignments and the project.

  • Prerequisite: M650

Course Offerings

Winter 2024

Code Section Outline
M752 C01 Outline
M752 E C02 Outline

Fall 2023

Code Section Outline
M752 E C02 Outline

Winter 2023

Code Section Outline
M752 CO1 Outline
M752E CO2 Outline

Course Offerings Archive Submission Form

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