DeGroote School of Business

Course Description

M650 - Marketing Management

Building on concepts learned in Core I, this course will help students develop a deeper understanding of marketing and its applications primarily through practical problem solving exercises. The students will learn how to use marketing principles to make better decisions, from high level strategic decisions to more granular, tactical ones centered on the effective deployment of the marketing mix elements. The course will be taught through a combination of cases, lectures, and projects.

  • Prerequisite: Registration or completion of I601, I602, I603, I604, and I605
  • Antirequisite: M600

Course Offerings

Summer 2024

Code Section Outline
M650 C01 Outline
M650 C01 Outline
M650 C02 Outline
M650 C02

Winter 2024

Code Section Outline
M650 C01 Outline
M650 C01 Outline
M650 C02 Outline
M650 C02 Outline

Summer 2023

Code Section Outline
M650 Outline

Winter 2023

Code Section Outline
M650 Outline

Summer 2022

Code Section Outline
M650 Outline

Winter 2022

Code Section Outline
M650 Outline

Course Offerings Archive Submission Form

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