Course Description
BUSINESS M740
Corporate Reputation and Brand Management
This course views corporate reputation as the most important asset entrusted by the shareholders and board to the CEO and the management team. This course is taught through a variety of methods: case studies, readings, lectures, group projects, and guest lectures. What you will learn in this course however, has utility not just for the person at the top of the enterprise. Increasingly, general management responsibility is shared and every member of the management team needs to appreciate how their actions contribute to the overall success of the corporation’s reputation and standing. Class time will be comprised primarily of lecture and discussion. Lecturers will be the instructor and a variety of outside experts. Evaluation components include: book review and presentation, a written case analysis, and class participation.
Course Offerings
Click on the course code for further details.
Fall 2020
Code |
Section |
Day |
Start |
End |
Room |
Instructor |
Outline |
|
C01 |
MON |
14:30 |
17:20 |
|
P. Tedesco |
Outline |
|
C02 |
TUE |
19:00 |
22:00 |
|
P. Tedesco |
Outline |
Course Details
Code | M740 |
Section | C01 |
Day | MON |
Start | 14:30 |
End | 17:20 |
Room | |
Instructor | P. Tedesco |
Outline
|
Course Details
Code | M740E |
Section | C02 |
Day | TUE |
Start | 19:00 |
End | 22:00 |
Room | |
Instructor | P. Tedesco |
Outline
|
Fall 2019
Code |
Section |
Day |
Start |
End |
Room |
Instructor |
Outline |
|
C01 |
TUE |
19:00 |
22:00 |
RJC 214 |
P. Tedesco |
|
Course Details
Code | M740E |
Section | C01 |
Day | TUE |
Start | 19:00 |
End | 22:00 |
Room | RJC 214 |
Instructor | P. Tedesco |
|
Fall 2018
Code |
Section |
Day |
Start |
End |
Room |
Instructor |
Outline |
|
C01 |
MON |
19:00 |
22:00 |
RJC 236 |
P. Tedesco |
Outline |
Course Details
Code | M740E |
Section | C01 |
Day | MON |
Start | 19:00 |
End | 22:00 |
Room | RJC 236 |
Instructor | P. Tedesco |
Outline
|