Strategic Marketing
Description
Highly successful marketers understand both the quantitative as well as the qualitative aspects of customer behaviour in consumer and business markets. The Strategic Marketing Specialization provides MBA students a diverse selection of courses to develop the broad understanding of the fundamental concepts, theories and applications needed to be a successful marketer. Integrated experiential learning is an important part of this education.
Graduates in this specialization are well prepared for careers in marketing management, new product marketing, brand management, services marketing, marketing research, retailing, sales, advertising, promotion etc. Students are provided with the education and experience to become highly successful in both consumer and business marketing situations as well as to effectively operate in domestic and international markets.
Required Courses
| P700 | Business, Government and the Global Environment |
| P720 | Strategic Management |
| M731 | Marketing Research |
Plus four of the following courses:
| M721 | Business Marketing |
| C741/M722 | Health Care Marketing |
| M724 | Innovation and New Products |
| M727 | M727 Marketing Communication |
| M732 | Consumer Behaviour |
| M733 | Marketing Analytics |
| M734 | Strategic Marketing Analysis |
| M736 | Services Marketing |
| M740 | Corporate Reputation and Brand Management |
| M750 | Consultative Selling |
| M751 | Sustainability and Corporate Social Responsibility |
| M752 | Digital Marketing |
| P715 | Entrepreneurship |
| P731 | Crisis Management and Communications |
| M718/28/38… | Selected Topics in Marketing The topics for these courses depend on recent developments in the subject area and on the research interests of the instructors. Course descriptions for specific selected topics courses will be posted in the course listings. |
Plus three electives.