Strategic Marketing


Highly successful marketers understand both the quantitative as well as the qualitative aspects of customer behaviour in consumer and business markets. The Strategic Marketing Specialization provides MBA students a diverse selection of courses to develop the broad understanding of the fundamental concepts, theories and applications needed to be a successful marketer. Integrated experiential learning is an important part of this education.

Graduates in this specialization are well prepared for careers in marketing management, new product marketing, brand management, services marketing, marketing research, retailing, sales, advertising, promotion etc. Students are provided with the education and experience to become highly successful in both consumer and business marketing situations as well as to effectively operate in domestic and international markets.

Required courses

P700Business, Government and the Global Environment
P720Strategic Management
M731Marketing Research
Plus four of the following:
M713International Marketing Management
M721Business Marketing
M722Health Care Marketing
M724Innovation and New Products
M727Marketing Communication
M732Consumer Behaviour
M733Marketing Analytics
M734Strategic Marketing Analysis
M736Services Marketing
M740Corporate Reputation and Brand Management
M750Consultative Selling
M751Sustainability and Corporate Social Responsibility
P731Crisis Management and Communications
M718/28/38…Selected Topics in Marketing:
The topics for these courses depend on recent developments in the subject area and on the research interests of the instructors. Course descriptions for specific selected topics courses will be posted in the course listings.
Plus 3 electives.
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